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livesicboonline| Seizing the new opportunity of the 7 trillion silver hair economy, the 2024 Health Care Conference reveals the innovation trend of the elderly care industry

[with the acceleration of China's aging population and the silver economy ushering in new opportunities for development, the government and enterprises are actively promoting the improvement and innovation of the old-age service system]

With the acceleration of China's aging population, silver-haired economy has gradually become a new focus of social development. On January 16, the General Office of the State Council issued the "opinions on developing Silver hair economy to improve the well-being of the elderly", which is the first policy document named after silver hair economy at the national level, indicating the beginning of silver hair economic development.

At present, China's silver hair economy is about 7 trillion yuan, accounting for about 6% of GDP. It is estimated that by 2035, the size of the silver hair economy will increase to 30 trillion yuan, accounting for 10% of GDP.

In terms of enterprises, Taikang Insurance and other large insurance enterprises actively layout the pension industry chain, through the construction of large-scale pension communities, combine pension projects with insurance products to meet the market demand for high-quality pension services.

In addition to the construction of large pension communities, small embedded health care institutions are also an important part of the industry. Enterprises represented by Jiurucheng Group provide personalized services for the elderly in the community through smaller organizations, which is conducive to the popularization and optimization of pension services.

At the policy level, the state actively promotes the professional development of pension service personnel. The Ministry of Civil Affairs and other 12 departments jointly issued the opinions on strengthening the Construction of talents for the aged, and the Ministry of Human Resources and Social Security and National Healthcare Security Administration issued the National Professional Standard for Health caregivers (long-term caregivers) (2024 edition). Jiangsu Province has taken the lead in establishing a professional title system for old-age nursing in the country.

In the commercial field, the construction of silver commercial space is also accelerating. Traditional shopping malls attract middle-aged and elderly customers through aging transformation, and the online field also provides the elderly with a richer and convenient consumption experience by setting up silver shopping zones and theme shopping festivals.

livesicboonline| Seizing the new opportunity of the 7 trillion silver hair economy, the 2024 Health Care Conference reveals the innovation trend of the elderly care industry

On the morning of April 23rd, opinion institutions will hold the 2024 Viewpoint Recreation Conference in Shanghai and release a series of research results of "Outstanding performance of Operation for the aged in 2024", which aims to comprehensively evaluate the brands of all kinds of enterprises engaged in the rehabilitation service market and provide a reference basis for supervision and policy formulation for the government and relevant institutions.

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